To enhance agricultural value chains in Rwanda
To achieve and sustain the best feeding, rearing and processing standards of the livestock by providing paramount high quality animal nutrition products and services, superior standards of post-harvest handling that benefit the community to significantly reduce the post-harvest losses.To exceed customers’ expectations via innovation and improved technology
Accountability: We take responsibility for our area of influence and always commit to excellence
Integrity: We are committed to a consistent, honest and reliable way of action; we earn our reputation by adhering to the highest moral and ethical standards.
Team work Spirit: We actively contribute to overcoming challenges as a team. Our success is dependent on the collective energy, expertise and intellect of our team members.
Social Responsibility: We recognize that corporate responsibility towards society is an integral part of doing business. Therefore; we actively participate in community development programs.
Customer Focus : We create excellent solutions for our customers by carefully listening to their needs and exceeding their expectations.
Employees: We value our employees by treating them as our assets
Customer-Perceived Quality : We are recognized by our customers and users for delivering the highest quality products and services and achieving high level of customer and supplier satisfaction through total Productive Maintenance, total flow management, total quality and Safety Management, good health and safe environment
Shareholder Value: We achieve profitable growth; we manage the business in order to provide superior return to our shareholders.